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II Current Use:.

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A company that wants to market their items online can establish an online store by developing a website. These stores usually consist of several department areas with the merchandize organized accordingly. If the consumer chooses to add the item to his or her virtual shopping cart, they are usually given the option to continue shopping or proceed to checkout. Once the consumer proceeds to checkout, the credit card transaction is completed and the item is prepared and shipped from the retailer to the consumer.

Many physical retail stores have expanded their market by using the Internet. By having both a virtual store and a physical store, companies get the best of both worlds. Stores that are marketing their products in both areas can take advantage of the high demand for online shopping availability.

The ability to shop for products online gives consumers the option to purchase goods off of the Internet with the convenience of not even leaving his or her home. Others; however, still enjoy and prefer to go into a physical store to make purchases. For some consumers their method of purchase is not because of a preference but because of generation gap. In order to shop online, the consumer must be relatively familiar with computers and how to navigate the Internet.

Internet retail stores target a specific age group. Because of this, online retailers market to the Net-generation in order to be successful and profitable. Also rising in popularity, are online websites, which allow consumers to sell and purchase to each other. Payment Systems such as PayPal have made shopping online much easier. This payment option allows for safe transactions between two private parties. III Potential Problems:. It is important for consumers to use caution when visiting online shopping websites regularly. The convenience of online shopping could pose a potential threat to those with addictive personalities.

Because of the easy accessibility and simple click of a button to purchase goods, shopping addictions could be a serious danger of online shopping. This habit can lead to financial and domestic problems in the household. Making purchases online means consumers will use virtual shopping carts.

Online shopping makes picking out items a quick process. It makes picking out items so quick that consumers have the tendency place more items in their cart than they are capable of paying for.

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Consumers shopping online exhibit an odd behavior of abandoning their shopping carts instead of proceeding to checkout. This behavior would be very unlikely to see in a physical store. Shoppers add their items that they would like to buy and, instead of proceeding to check out, abandoning his or her virtual shopping cart to rethink the possible purchase. This behavior of abandoning a shopping cart is not seen very often in physical stores.

This is a problem very much characteristic of online retail store consumers.

If this problem is not given proper examination and paid attention to, sales profit may decrease quite a bit. Retailers need to study the differences between online consumer behaviors versus in-store consumer behaviors. It is important for the online retail companies to learn about consumer behavior so that they can make changes accordingly to increase productivity. IV Future use:.